A Brand New Creation
The Pic-300 Instant Analog Camera is the modern version of the classic Polaroid instant camera you’ve grown to love. Snap photos that develop right in front of your eyes, the Pic-300 Instant Analog Camera, innovative film from modern performance, it promises to keep alive the myth of snapshots. Available in four fun colors to suit your style, giving it a more modern touch, with four lighting settings and an auto- flash, your photos will be perfect at all times.
Polaroid Corporation pioneered consumer friendly instant cameras and film, and were followed by various other manufacturers.
On February 21, 1947, a young man stood before a room and unveiled a brand new creation. He fired the shutter of an 8×10 camera, pulled out a sandwich of paper, ran it through a set of mechanical rollers, then set a timer to “fifty seconds.” The man’s name was Edwin Land and his showpiece was the very first revolutionary Polaroid instant camera. Thanks to a special envelope containing a chemical solution, which is applied to each single film and breaks after shooting, when the same film passes through the two cylinders. From that instant began the meteoric rise of Polaroid. It’s enormous success spread through the sixties and seventies, even though print it’s quality, improved over the years, it never reached the level of the traditional photo printing.
Throughout the late 1980s and 1990s, the company lost money and established enormous debts. In 2001 Polaroid eventually filed for bankruptcy. It was bought out by the investment arm of the US financial institution BankOne and sold for a $180 million in 2005.
In February 2008, Polaroid’s new owners officially announced the end of the production of films. Press releases cited “marketplace conditions” and the fact that the advent of the digital camera had killed the analog film industry. The fact was that on their takeover the management team only bought up enough proprietary chemicals to keep the brand in production for 10 years. By that time, they figured, instant photography would have breathed its last breath and they could get on with their real business: breaking up the company and selling off its assets. Enthusiasts were dismayed. Many started a campaign to keep their favorite film going, others bought the remaining stock. Among them was the Austrian entrepreneur Florian Kaps. Fortunately he recognized something Polaroid’s board did not. The cause of the premature demise of Polaroid film was that people still wanted it. Even though digital had become the standard for both professional and amature photographers, analog shooting was undergoing a resurrection. We have the past and present generations, that are using polaroid to immortalized the world.